The simple (but not so easy) secret to SEO
Google has made it very clear what it’s main objective is – to provide people searching the Internet with the most relevant information possible. If you’re a business owner who wants to get your...
View ArticleShould you write your website content for Google or for humans?
I was meeting with a prospective client yesterday and he proudly showed me several pages on his website that had been written for “SEO” – to get his site ranked highly in Google. It was a classic...
View ArticleThe Practice Formerly Known as ‘SEO’
If you’ve been around internet marketing for any length of time, you’ll be aware that search engine optimisation (SEO) is truly a minefield. You may have been stung in the past by an SEO company that...
View ArticleSEO – The Truth You Need to Know
So much nonsense has been written and promoted about SEO (search engine optimisation) that the ordinary business owner can be forgiven for feeling confused. If you’re a typical New Zealand business,...
View ArticleContent Marketing – Is it Yet Another Bandwagon?
The latest fad in web marketing is known as “content marketing”. Essentially, this means providing lots of content for Google to find, so your website will get a high ranking in the search results. Oh...
View ArticleThe Smart Way to Approach SEO in 2015 and Beyond
During the last few years we’ve seen the “death” of just about everything in web marketing. Such claims are certainly good for a headline – and for selling various products or services to replace the...
View ArticleTwo opposing (but equally valid) approaches to SEO
I’ve just finished reading a book by a well-known internet marketer whose advice about SEO in 2105 is – forget it. His argument, why put yourself at the mercy of Google’s whims when there are many...
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Simple, Yet Effective SEO Strategy – Submit Your Website To Directories
I want to thank my colleague Robert Kramers from found.co.nz for this excellent list of the best free New Zealand online directories. Anyone doing search engine optimisation knows the value of back...
View ArticleTraffic – the lifeblood of your online business
I’m sorry to tell you but the web is a harsh place. You can have the best looking site in the world with great resources and content and go entirely ignored or unnoticed. It happens. It’s happening...
View ArticleWhy you shouldn’t try to rank number one on Google
I had a call this week from a prospective client. He was weighing up between investing in search engine optimisation (SEO) and Google Ads. He’d been told by an SEO agency that Google Ads was like...
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